Inbound Marketing refers to the practice of using content to attract strangers and bring then closer to the product or service that will, eventually, be offered, and convert them to customers. Content can take many forms, including website pages, blogging, social media postings, podcasts, newsletters, whitepapers, videos, and various other forms of content outreach.
Digital Content
Today's successful marketers know that the days of old style in-your-face pushy marketing and sales are long gone. People want to be treated with respect and they don't have time for being interrupted with offers that have no interest to them. Reaching out by offering helpful information and content is the way to truly be of service to people. Respect is earned and people become potential customers.
Hubspot
The term "Inbound Marketing" was coined by HubSpot’s Co-Founder Brian Halligan, in 2005. Today, Hubspot is the leading resource and advocate for all things related to Inbound Marketing and conducts educational classes and certification programs. Check out all the amazing resources that Hubspot offers at hubspot.com/inbound-marketing
Having Hubspot Training and Certification to embellish my web development and internet marketing experience, allows me to offer clients a broad spectrum of business services and consultation. I am well versed in complex inbound marketing practices to target potential customers at various different levels of product/brand awareness. This is usually achieved by assisting the customer through a structured informational pathway, that builds awareness, increases interest and develops trust over time.
Having Hubspot Training and Certification to embellish my web development and internet marketing experience, allows me to offer clients a broad spectrum of business services and consultation. I am well versed in complex inbound marketing practices to target potential customers at various different levels of product/brand awareness. This is usually achieved by assisting the customer through a structured informational pathway, that builds awareness, increases interest and develops trust over time.
Conversion Process
The Inbound Methodology is centered around creating interesting content that attracts people and pulls them in toward your company, product, or service. By providing valuable information that is directly related to what they are interested in, you are being helpful. This builds trust and respect. Using the various resources on your website, they move through the buyers journey and become customers and eventually supporters and promoters of your company to others in their network.
Attraction
It all about creating content that draws people in a gives them valuable information. Don't try to push it at them - attract them in with something they really want!
There are many ways to implement an Inbound Marketing strategy with your company, service, or product. Basically, a good place to start is with a simple plan that is easy to begin and does not require too much effort to maintain. You can always expand the scope and complexity, but start with the basics.
Basic steps to start with:
- Research and evaluate your products benefits and features and formulate a "buyer persona".
- Create meaningful content that appeals to this persona.
- Post content on your website and SEO your pages with target keywords.
- Create a company blog and post frequently.
- Utilize various and relevant social media outlets, and stay current. Build community. Listen to what is being said.
- Publish and share your content through social media, newsletters, forums, and articles.
- Create landing pages and calls to action to help convert VISITORS into LEADS, which is the next stage in the buyers journey.
- By continuing to nurture and support these LEADS they will become CUSTOMERS for your product or service.
- Keep up the rapport and support. Happy CUSTOMERS become PROMOTERS of your product to their networks.
- This creates new VISITORS to your site and the process starts over, and self-perpetuates.
